Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing

by Remi Badozi on February 14, 2013

Mobile marketing encompasses a variety of concepts. So it is only natural that different businesses think of mobile marketing in various ways. The basic definition is using cell phones or mobile devices as way to promote your business. Read on for some ways to use mobile marketing to your advantage.

Social media is king on mobile devices, so using it in your marketing campaign is imperative. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention. People will respond and share the potential savings – as well as exposure to your company – with their friends.

When using mobile marketing, make your ads easy to send. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.

Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Maximize the potential of your regular website. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

Mobile platforms that are designed as standalone also need home bases to be successful. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Your entire business model shouldn’t be based on mobile marketing.

Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.

Get as much info about your audience so you can target all of their needs and wants. This is a good way to make sure that the campaign you are using is something your recipients like reading.

Your campaign should be perceived as useful by your audience. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. If you want to target the middle-class family, your offer should be something related to family.

Mobile Marketing

While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing has a distinct differential; it knows where you physically are. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. By remembering this fact, you can take your advertising to the next level.

As you read above, when it comes to mobile marketing, there are a variety of things you can do. There is no accepted common definition when it comes to mobile marketing; although, the most basic way is through a mobile device, such as a cell phone. The tips above will help you make some serious strides in developing an effective mobile marketing campaign.

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