Despite the fact that Google serves as one of the first place most Internet users go to in order to search for information online, it appears that majority of internet marketers are unaware of its other tools; commonly referred to as Google Tools. Google is not just a search engine but also a top dog when it comes to resources that Internet marketers can tap into in order to build their online business.
Although there are several search engines that are available out there (Bing, AOL, Yahoo etc), Google is the leading destination that people go to for research and reviews. Google also possesses a wide range of assets that if used effectively will provide marketers with social networking and content creation opportunities. I have written this post so that you too can find out about some of Google tools and learn how to use them to improve the way you market your business.
With traditional marketing activities drastically eroding away, it is very important that internet marketers do not allow this changing environment to shift our focus away from attracting those people that are actively searching for our products and/or services on the internet. We need to take advantage of the manner in which people connect and do their researches i.e. using search engines, reading blog posts and connecting on social networks to find answers to questions and make purchase decisions.
Below are 4 of the 8 of Google tools (I will deal with the other 4 in my next post) that can help improve your marketing effectiveness:
1. Google AdWords
Google Adwords is Google’s main advertising product and main source of revenue that assist marketers to advertise their products and/or services in the Google search engine by using text ads. This system allows business owners to create their adverts and concentrate on particular keywords and phrases. Therefore, whenever individuals key in these keywords on Google, the paid for adverts show up in Google paid search engine results.
Hope I havent lost you? Allow me to break it down ..
Say for example, I do a search on Google for dog trainer in London, as you can see in the screenshot below; there are two types of results that appear in results:
Sponsored links: (Top half of the above image) – these are generally search engine results you have to pay for to be able to get search engine ranking for any particular keyword and key phrase.
Google AdWords also offers Contextual Targeting whereby Google feature adverts on hundreds of websites, media WebPages and blogs of their associates. Basically, you create your specific advert, and then Google looks into its pool of websites and then match it to a website your advert relates to. For example, if you are a goldsmith your adverts will more likely be featured in a jewellery related website. It is said that 75% of online searchers click on organic search whilst only 25% click on paid results.
2. Google Docs
Google Doc s is another one of a comprehensive package of Google tools. It is a totally free Web-based program through which documents and spreadsheets can be produced, modified and saved on the internet. Once created, files can be accessed from anywhere and any computer that has internet connection with a full-featured Web browser and users can transfer, generate, and modify such files; from altering fonts and document formats to incorporating written text with formulations, creating, tables and adding images.
Google Docs works very well with most presentation software and word processors. It can also be used to publish a Web page or as a print-ready manuscript. There is a share button that allows document owners to control who can have access to their work by simply entering the names/email addresses of whoever they choose to have access.
Personally, I also use it for brainstorming new content ideas and I find the Google calendars are useful for scheduling content and for creating reoccurring events and remembering deadlines – generally to help me stay organised!
3. Google Keyword Tool
Google keyword Tool is usually a no cost tool made available from Google to assist marketers establish the amount of searches as well as other consumer behaviours in connection with keywords and phrases – allows to generate a sound market and keyword research system. It’s a component of Google AdWords; nevertheless anybody can make use of a number of its functionality without having to be participating in Googles Pay per click program.
There are two variations of the tool; the first is the Google External keyword tool whilst the second one is the Internal Google Keyword tool.
Basically, individuals enter keywords and phrases into search engines like Google to find information and facts or to conduct research and make purchases. Being a business owner, you need online searchers to discover both you and your organisation’s website whenever they make inquiries that are highly relevant to your products or services. For this reason undertaking the appropriate market research is really important and may help you get more qualified website visitors to your website.
There are two ways you can benefit from using Googles Keyword Tool:
Firstly, you can key in keywords and phrases and the Google Keyword Tool will return with words and phrases that you can use as substitutes of such keywords and phrases. Secondly, you are able to key in an internet site and the Google Keyword Tool will advise you of the keywords and phrases utilised inside of that website.
I personally do not use this tool as my main keyword strategy guide as I do not believe Google will be so good to us internet marketers and reveal all. However, it is very good if you are looking for ideas on long tail keywords or just alternatives.
As well as advising keyword and search phrase ideas, Googles Keyword Tool may also inform you about how competitive these keywords and key phrases are. Typically, you should not opt for very competitive keyword phrases, but you should concentrate on the kinds you’ll be able to reasonably begin ranking for.
4. Google Alerts
Google Alerts is yet another crucial tool that’s provided by Google. It behaves as a content change detection and notification service, in a way that it automatically notifies users whenever new content from news, web, blogs, video and/or discussion groups (such as Forums) matches a number of search phrases chosen by the user and stored by the Google Alerts service.
Notifications in many cases are delivered by e-mail, like a web feed or displayed on the users Google page.
Google Alerts make it easier to effortlessly keep an eye on the internet for preferred keywords and phrases, delivering you emails every time these key phrases happen to be put to use on the internet.
Monitoring keywords and phrases will help you to continue being on top of news associated with your industry and brand. Google Alerts also helps you to save considerable time or resources for being proactive about keeping track of the online world for particular mentions. Google does the searching for you!
When subscribing to Google Alerts, you are able to choose the kind of content material you would like Google to watch out for (e.g., blog post, news articles, online video, etc) and exactly how frequently notifications are delivered. Let us say you select a well known subject matter which happens to be generally sprouting up 24/7. You will obviously not wish to be notified each and every time that it gets a mention. The good thing is, you are able to choose day-to-day or once a week alerts.
Information received via Google alert are particularly useful when it comes to ideas for content creation on your website.
You will note that all the Google Tools that I have covered within this guide are perfect for creating content for websites. They can help you bring ideas for content, create intriguing promotion offers, better manage your routines and acquire visibility on the internet.
In my next post, I will be dealing with the other 4 Google Tools that can help improve your marketing success…..STAY TUNED!
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