Some Basics You Need To Know About Email Marketing

by Remi Badozi on February 10, 2012

email_marketing

Are You Making The Most Of Email Marketing?

When you are trying to market your business, it can be hard to know which marketing techniques to focus on. Email marketing can be a strong, fundamental part of any marketing plan. Here are some useful email marketing tips to strengthen your overall marketing strategy, and to build your bottom line.

You may find that it is a good idea to devote a small portion of every marketing email you send out to briefly reviewing what your subscribers can expect from you. By demonstrating that you have a plan for your emails and you are sticking to it, you can encourage your readers’ trust and make them less likely to grow tired of your messages.

Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.

Let customers know what to expect from the get-go. When a new subscriber opts in, send an immediate confirmation email that details what the customer can expect to receive from you and how often you will send emails. Filling customers in upfront can prevent future opt-outs and complaints and keep subscribers active.

Make it easy to unsubscribe. Make the unsubscribe link clearly visible in your email, allowing someone to stop getting email marketing. This way you are less likely to get reported for sending spam. Also, if someone has unsubscribed, don’t make the mistake of continuing to send them email: that is likely to cause them to complain.

Keep your content current and variable; do not just repeatedly send out the same five messages repeatedly. If you want to keep people’s attention, there needs to be something fresh, or their attention will go elsewhere. If they wanted round the clock commercials, they would just stay at home watching home shopping channels. Even if some of them do that, give them something different when they check their inbox.

Make your emails focus on your audience, not yourself. Your customers are the ones that make your campaign a hit or a failure Be a great resource to them and try to do what you can to include feedback from them. This can be with polls, comments, etc. Getting them engaged may help you build beneficial relationships for your business’s future.

Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.

Email marketing can be an effective, smart way to promote your business. You have to know what to do. Just apply the tips laid out here so your email marketing plan goes well. Learn as much as you can about email marketing so that you only improve as your business grows.

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{ 8 comments… read them below or add one }

Graham C Judd February 12, 2012 at 4:16 pm

Great tips. I enjoyed the article.
Graham C Judd recently posted..Dating and Network Marketing

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Remi Badozi February 13, 2012 at 1:40 am

Graham

Thanks for stopping by…..glad you enjoyed it!

Regards
Remi

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Ryan Biddulph February 13, 2012 at 2:24 pm

Hi Remi,

Simple and powerful tips here.

Provide fresh, usable content on a regular basis and your list will grow my word of mouth…and your conversions will grow too.

Thanks for sharing!

Ryan
Ryan Biddulph recently posted..How Internet Money Finds You Quickly

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Remi Badozi February 13, 2012 at 7:50 pm

Hi Ryan

Thank you for stopping by and leaving your comment…….very much appreciated.

Best regards
Remi

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JosephJYoung February 13, 2012 at 4:55 pm

Hi Remi,
Thanks for sharing some of these tips for email marketing. I like the point about using words to express the niche you are in. People opting in are doing so for a specific reason. I would hate to insert some new off the topic thing that would drive them away.

Great post,
thanks,
Joe
JosephJYoung recently posted..What is Your Biggest Financial Pain?

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Remi Badozi February 13, 2012 at 7:55 pm

JosephJYoung

Glad you liked the post and thanks for stopping by. Most marketers get it so wrong when they start introducing other niches to their list, they tend to forget that people opted into their list for a particular offer (niche)….no wonder they get so many unsubscribing!

All the best
Remi

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Vanessa February 28, 2012 at 2:35 pm

I am so glad that I find your blog.. You are such a big help to me.. Your information of email marketing is excellent!

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Francine February 29, 2012 at 11:32 pm

Great sharing!! I really appreciate it I learn a lot of things in your post..I can use this also..

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