Optimise Your Website – The Simplest Guide to Internet Marketing (2)

by Remi Badozi on October 9, 2011

optimise_website

Simple Tweeks to Optimise your Website

Today we are going to talk about how to optimise your website. If you are yet to read the first post in this series, I encourage to visit the post….it’s all about keyword strategy.

Click here >>>to read Keyword Strategy.<<<

Having selected your five keywords as previously discussed, you are now able to improve your website’s likelihood of ranking for those individual keywords. Optimising your website (often referred to as search engine optimisation, SEO) is all about doing exactly that!

To be able to get found easily in search engines, your main goal should to be on page one or in the first couple of pages in the search engine results for the keywords.

Google has always indicated that you should simply design your site for site visitors, and never for search engines like Google, Bing etc. It is very important that you keep this principle in mind. Likewise, if you really want to optimise your website, it is very useful if you understand a little more about SEO.

What You Must Know About Search Engine Optimisation

Search engine optimisation could be split into two separate groups: on-page search engine optimisation and off-page search engine optimisation.

On-page Search engine optimisation describes how well your website’s content are accessible to search engines like Google. This could easily be enhanced immediately.

I read that on-page search engine optimisation makes up about no more than 25% of the methods that search engines like Google use score and rank your site. Nevertheless, I strongly believe it is worth dealing with first since it can be enhanced quite quickly in order to optimise your website.

So, here we go……I’m going to try my very best not to be too technical!

Seven Essentials for On-Page Website Optimisation

  1. Page Title

Page titles are among the most significant on-page search engine optimisation factors. They are the words that you will have often noticed towards the top of your browser window when viewing a web page. They’re also the title of the page that’s presented in search engines.

Without being too technical….listed below are a number of recommendations to help you to optimise your website by simply writing effective page game titles:

  • Include keywords.
  • Ensure your page title is less than 70 characters in length. Longer titles would not be clearly visible in your internet browser nor even in search results. If one makes the page title too lengthy, it will dilute the significance of the keywords used.
  • Put keywords as near to the start of the title as you possibly can.
  • Make sure it is readable for site visitors.

  2.  Meta Description

Meta description is the written text that can be viewed as the description of the site in the search engine results. It generally allows you to tell the search engines what your web page is about. These words can sometimes attract a browser’s attention and it also indicates if your Google listing is especially highly relevant to the browser’s quest.

Meta description is one of that information that is frequently overlooked. However, it can be a very piece of data that can help draw in traffic to your site from search engine results. Although, it doesn’t directly influence internet search engine ratings, nonetheless, it’s a sound practice to incorporate keyword inside your meta description.

The meta description isn’t something that’s visible in your web site. It is basically useful for supplying the browser a short description of the page content (usually <150 characters to be exact) beneath each result.

In fact, if a meta description is not included in the source code, then the search engine will usually display part of the content from the page in its place. Since the meta description is not as well understood as other page elements, there are some very common mistakes people make when creating their websites.

So, don’t be caught up without your meta description!

   3.  Headings

Much like how newspaper publishers and magazine editors use headings and sub-headings to assist their readers, website owners are also able to use unique tag words within their web coding.

These tags not just aid individual readers read the written content, in addition, they help search engine spiders to better understand the written content within a web page and that is very important. It is generally recommended that you use heading tags to help you indicate to the various search engines, what the site is all about.

Text within the titles is more prone to be read by search engines like Google as keywords than text within the main page. Because of this, it’s a good practice to incorporate keywords inside your titles whenever you can – using <h1> tags as it provides the text with more value.

Avoid Including a lot of titles all over your content as it waters down the significance of keywords in other titles, therefore I recommend using <h1> tag only one time in your content. When the page content is text-heavy just like this blog publication you are reading now, then you can toss in a couple of <h2> or <h3> tags as sub-titles.

I hope that was not too technical?

  4.  Images

Images on the web site can easily enhance consumer experience. However, when placing images to your website, you need to bear the following in mind:

  • Avoid using too many images! Excessive pictures mean your page will require longer period of time to load. It has an adverse impact both on consumer experience and SEO. DON’T DO IT!
  • Always connect text with pictures……contrary to what some may have you believe….search engines like Google do not read images! However, they read text. ALT text is definitely an HTML attribute that you can include for your picture so that search engines can replace the look with associated text.
  • Make a habit of including your keywords inside your image file name. This should help you to attract relevant traffic from image searches. Separate different keywords within the file name by a hyphen (_) in-between them.

    5. Domain Info

Internet search engine ratings have always favour sites which have domain names that are registered for any long time. Longer domain sign ups indicate your dedication towards the site and means they have a lesser possibility of being regarded as junk e-mail. If your domain name is registered for less than one year, then I urge you to go and extend your site registration for $10-20 annually in order to have a search engine optimisation boost.

     6. Google Crawl 

Whenever Google crawl websites, it updates the data associated with each site, for example your keywords along with some other search engine optimisation factors. Therefore, I’m sure you would like Google to crawl your website as frequently as you can possibly help it to do so!

One thing you can do in order to create the need for Google to crawl your website more often would be to regularly produce fresh content and publish it in your website. I will cover this in greater detail in the next series.

However, if you know you can’t possibly create regular content for your site, then try MLMPLRStore.Com

   7.  URL Structure

The URL of a web page is the link to that website. For instance, the URL to this blog is the link ….http://remibadozi.com. Hence, the URL structure of a website is all about the way the different web addresses interact with one another.

To improve your URL structure, you need to avoid pages with deeply nested URLs. Here’s a good example of what a deeply nested URL would look like…. http://yoursite.com/marketing/blogging/management/contact. Deeply nested URLs like this often get less search engine optimization credit.

Likewise, you should include keywords inside your URLs. If you have bought your primary URL, then don’t be too concerned about purchasing a replacement due to this point. You can however clean the URLs of the interior pages to incorporate keywords without them looking out of place. For example, if your keyword is say “dog training”, your inner page URL could read….http://yoursite.com/dog_training

 Enhancing Off-Page Search Engine Optimisation with Backlinks

Off-page SEO accounts for 75% of your overall search engine ranking and it is dependant on the authority of your website, or what the other websites are saying about yours! To put it simple, websites with better or greater authority will rank much better than websites with lower authority.

One way of earning authority in the web space is through backlinks. Backlinks are basically inbound links to your site from another site – preferably from an authority site!

There are good and there are bad ways of getting backlinks to your site.

What exactly is the best and easiest method to get more backlinks?

Through article marketing! Creating valuable and amazing content that other websites will wish to link to their own content are a terrific way to improve your website’s backlinks. Additionally, by discussing and sharing links to your content on social networking sites, you will be able to improve your odds of bringing in backlinks to your sites as well as optimising it for search engine results therefore it may be easily found.

I will discuss article marketing more in the next series.

There are SEO companies out there that can help you with optimising your websites such that you are getting ranked on the first page of Google, but most of them will charge you a huge amount of money – about 5figures!

However, I have access to a webinar that will assist you to optimise your website. It will show you how YOU can get SEO results such that you get ranked on the first page of Google in 72 Hours or less, drive over 50,000 unique targeted traffic to your site per month and improve your recruiting and sales!

If you want access to this webinar that can help you get ranked on first page of Google within 72 hours…… Click HERE for FREE Traffic for LIFE!

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{ 10 comments… read them below or add one }

Ryan Biddulph October 10, 2011 at 4:39 pm

Hi Remi,

Epic post!

Thanks for sharing the comprehensive breakdown.

Ryan

Reply

Remi Badozi October 24, 2011 at 1:56 am

Ryan

Thank you very much for stopping by and leaving your comment.

Remi

Reply

Jym | Blog Speed October 11, 2011 at 8:57 am

You covered all the basic elements really well here Remi!

I love posts where the author takes a subject and breaks it down really well to make it understandable. You did that very effectively here.

Especially love that you included some more ‘obscure’ tips in there, such as domain registration period and image title factors…

On page SEO is where you create the leverage, so that all your off page SEO is as effective as possible – it’s definitely worth taking a little time to get it right…

Reply

Remi Badozi October 24, 2011 at 1:55 am

Jym

Thanks for your comment.
I totally agree with you that On Page SEO is where you create leverage such that your Off Page SEO is effective.

All the best
Remi

Reply

Monyelle October 13, 2011 at 12:30 am

Great post, Remi! I am so guilty about remembering to tag my pictures! 🙂

Thank you for sharing your insight with us!

Take care,
Monyelle

Reply

Remi Badozi October 24, 2011 at 1:51 am

Monyelle,

Thanks for stopping by and leaving your comment. You can always go back and update your post by tagging those pictures!

All the best
Remi

Reply

Laura October 16, 2011 at 1:39 am

Meta description allows you to tell the search engines what your web page is about. These words can sometimes attract a browser’s attention and it also indicates if your Google listing is especially highly relevant to the browser’s quest. Lovely post, a great source of help.

Reply

Remi Badozi October 24, 2011 at 1:46 am

Laura,

Thanks. I’m glad you find the post helpful.

Best regards
Rem

Reply

Gazelle October 27, 2011 at 7:27 am

I am new with this internet marketing and I am looking for tutorials, this is a great help for me. Thanks! looking forward for more.

Reply

Remi Badozi October 27, 2011 at 11:20 am

Gazelle,

I’m glad you find it useful! Thank you very much for stopping.

Wishing you every success
Remi

Reply

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