Mobile Marketing Trends – Mastering The Lingo Used In Mobile Marketing

by Remi Badozi on February 7, 2013

Marketing on mobile devices can be very lucrative, especially as there are now various mobile marketing trends. It can supplement your income or even be your main form of income. The tips offered here will keep you up to date on what you can do to see success in mobile marketing.

Combine mobile marketing tactics with other web media, such as social media marketing. Advertise your mobile campaign on social networks and explain your friends or followers how to subscribe to your mobile campaign. Opportunities for interaction keep your customers interested in your products and services.

Limit the number of offers that you send. There is evidence to suggest that the most effective messaging frequency is from once weekly to no more than three per month. Your customer should think he will miss out if he doesn’t act now. If you’ve trained them to expect a lot of offers in a short time, they probably won’t take immediate action.

Mobile Marketing Trends And Social Networking

One of the crucial mobile marketing trends that the experts are exploiting is that if you have a social network page for your business, link to it on your main business webpage. Most people will not look you up on social networks, if you do not tell them about your page.

You should elevate your presence on the top social networking services. This will help you get more exposure for your business. Start by building a solid core before expanding your social media presence for your business. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.

Your ads will get the maximum attention if you do what you can to make them go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

Mobile-device friendly maps is another one of the mobile marketing trends that can be used on your website to entice local customers. They will allow your potential customers to find your location easily when they are searching for your store.

Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to stand out in a crowd of competitors.

If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. Some users feel that SMS is too invasive into their personal comfort and space. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Keeping your word means a lot to your customers and instills trust in your business.

Be sure that you test your sites usability across different dynamics. You want customers to have the option of viewing your messages on a variety of mobile devices. Ask everyone you know to test out your message for you from their devices before you make a public launch.

Now you know that mobile marketing trends are moving fast, you have to keep up with the trend too in order to profit. The effort you put into developing a good campaign will truly help your business. By using the advice listed above, you will surely be able to make more sales as well as keeping up with the mobile marketing trends by making the best of resources that are available out there.

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