How To Reach Out To Your Audience Thanks To Mobile Marketing

by Remi Badozi on February 20, 2013

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Mobile Marketing

Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Your messages should be equally clear on iPhone, Android, and Blackberry devices. It is much easier to have a simpler format and message so that all platforms accept it. Always keep the KISS principle in mind for your mobile marketing attempts.

Mobile marketing is a great new way to market that’s very effective. More and more people everyday are using their mobile phones to use social networking websites and download apps. This is an area with great potential for you to market your products and services. You must be willing to present your products and services to customers in their preferred environment.

Social media is what people do most when they are using their mobile devices, using it when you are marketing is essential. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. Getting word of mouth working for you is an effective advertising method, even online and on phones.

Social Networking Sites

Set up accounts for all major social networking sites. This is vital to drive potential customers to your site. Focus on the core social networking sites at first, then expand to lesser-known sites. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.

Running a picture-to-screen campaign is a wonderful idea. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. These photographs can be put on a television or digital billboard.

Test your mobile campaign on as many platforms as you can. There are different types of mobile devices you need to consider when creating a mobile campaign. Make sure the scripts you use will work across different platforms.

Offer savings and special offers to customers who sign up for your mobile campaign. Mention it in other ads, on your website and on social networks. If people think that your campaign will be helpful to them, they will sign up for it. Present it as a popular and fun way of staying updated about your offers.

Your mobile domain should strive to say as much as possible with as little as possible. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Mobile marketing demands short, concise, and direct messages to consumers.

Mobile Platform

A home base is essential for your standalone mobile platform. All of your mobile marketing should be designed to drive people back to your home base. It is important to note that your whole business should never revolve around a mobile platform.

Now that you’ve read these tips, it’s possible to understand what is needed to be a superb mobile marketer. There is a ton of info that you need to understand. Now that you are armed with this information, your strategy can be perfected to reach your business promotion goals.

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