Business Blogging – Why You Need To Have a Blog for Your Online Ventures

by Remi Badozi on December 5, 2011

business_blogging

Are you tapping into the benefits of Business Blogging?

When it comes to business blogging, the reality actually speak for themselves as when you speak to most successful internet marketers they will confirm to you that running a blog is actually a crucial part of the inbound marketing strategy they employ. Blogging generally and specifically yields far better business outcomes than many online marketers are aware of.

However, just blogging will not drastically help your marketing and advertising undertakings. In order to achieve favourable outcome with your business blogging, your blog site really needs to be well-optimised and marketed, and above all it must be loaded with well written valuable contents.

The consistency of blogging also has a vital role to play in this particular picture. The truth is and from personal experience, the more I publish blog contents the more I notice a significant gain in website visitors and qualified prospects. Basically, businesses and/or small business owners that take the time to blog consistently will see the most increase in traffic than those that do not.

If carried out correctly, business blogging can be a long-term advertising and marketing resource that could deliver targeted traffic and qualified prospects to your online business time and time again. Likewise, it presents you as being an innovator within your industry and enables you to gain individuals’ trust.

In this particular post I will walk you step-by-step through the blogging concepts and provide you with steps to start enjoying the many benefits of this enlightening marketing sales channel.

Apart from business blogging evidently being a marketing resource that is highly relevant to attracting high-quality website traffic and building new leads, the effect of business blogging also includes a number of significant marketing advantages that internet marketers generally forget about.

Now, let me show you the key benefits of running a business blog as well as number of ways by which your blog site may bring you marketing success, from growing your presence on the internet, by means of building a powerful impact in the industry, to efficiently acquiring new leads.

  1. Business Blogging Improves Your Search Engine Optimisation

When it comes to search engine optimisation (SEO), business blogging can help you gain respect with search engines such as Google. The more content you publish on your blog, the more your web pages get indexed by search engines resulting in high position in search results.

In simple terms, business blogging makes it possible to get high ranking in search engines in order to get found quickly whenever people try to find your industry-specific services or products. Therefore, your blog post allows you to attract natural and organic website traffic and to acquaint individuals with your online business.

Like I mentioned earlier, the consistency of posting blog articles makes a great difference in improving your search engine optimisation.

Another important component of attracting more visitors by way of search engines is optimising your blog posts. Ensure that your blog post headings include industry keywords and phrases that web searchers will normally type in search engines like Google when they carry out research.

If you ever run out of ideas……ask yourself…what is the most essential internet search engine keyword and key phrase which I have not even blogged about? Consider such keywords and key phrases, and create a blog post about each one. Running a blog is an excellent device for generating search engine traffic….MAKE THE MOST OF IT!

  1. Business Blogging Positions You as a Leader 

Your blog is a very valuable asset that positions you as a leader. So if you have some industry-specific information to share, a blog will help you earn people’s trust and stay top-of-mind for many in your online community.

Aim to be a problem solver by identifying the most significant challenge that your prospects have. With this challenge in mind, create an in depth article providing useful and non-product centred remedies for such challenges. Address your prospect’s difficulties with your written content.

Really develop yourself as an authority by making use of your blog as being a foundation to showcase your knowledge on a given subject matter. Provide your understanding of the profession within the blog articles, making a very clear variance between you and your competitors. As you do this, you stand out and your branding becomes well established.

Once individuals get acquainted with you and your brand, they begin to trust you and before you know it, your blog will impacted their buying decisions. Because you have gained their trust as an authority in your industry, moving forward from just a reader to a purchaser will be an easy transition.

  1. Business Blogging Provides Housing for Calls-to Action (CTA)

A business blog site provides you with useful housing to position calls-to-action so that you can generate leads. At this time of the online game, you want to preserve your blog post followers and interact with them further more with all your sites as well as your content material.

So, from your blog you can actually expose your prospects to your other websites. For example, you may invite them to show up at your webinar or get them to download totally free information that you’ve got.  Calls-to-action expose your leads into the purchasing process.

Having created your blog content, make certain that you are complementing the content material to your offer you would like to focus on. By doing this, you build a smooth link between both and meet the needs of your reader who’s going to be completely ready for more information on the subject. This is usually a quite normal strategy for evaluating curiosity and capturing leads.

Another particular feasible positioning of calls-to-action is the sidebar of your respective blog site. You could make ad banners to promote a number of your top-performing offers and include them all around your blog site for individuals to simply click on.

You can also put calls-to-action inside the blog post themselves, at the start, midsection or ending of the content. Also, remember to build contextual calls-to-action, by hyperlinking keywords and phrases to suitable offers which you have.

As you can see, blogging is very important to your marketing process. It is ideal specially for capturing leads and also for promoting yourself and/or your business. If you do not have a blog, then you’re leaving a lot of money on the table.

Setting up a blog is really not as complicated as you would think because with the growth of its use, there are now tons of user-friendly options for everyone to choose from.

If you do not have a blog right now due to the technicalities of setting one up, then you’ll want to probably use a FREE blogging platform to set your blog up so that it’s an easy plug and play process. Yes, there’s actually a company out there that will set up a FREE Blog for you.

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{ 9 comments… read them below or add one }

April Marie Tucker December 5, 2011 at 6:48 pm

This is great information about Blogging for business!! I think you are right having a blog is a absolute necessity in any business. It is by far the fastest way to get indexed on google.. Very well written and you have a great blog 🙂 Thanks for sharing!!
April Marie Tucker recently posted..20 PLUS Irresistible Blog Title Ideas for Instant Traffic

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Remi Badozi December 6, 2011 at 1:22 am

April

Thank you very much for stopping by, leaving your comment and complimenting my blog!

All the best
Remi

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Mattias December 5, 2011 at 8:16 pm

I agree.Blogging seems to become more and more crucial for internet marketers who really want to succeed.It gives you the option to create unique content and even more important, you can have an about me-presentation.The blog should be your homepage.

Reply

Remi Badozi December 6, 2011 at 1:32 am

Mattias,

You are right! Blogging is very crucial for the success of any internet marketing venture. One of the things I find fascinating is the fact that no two blogs are the same. Has bloggers’ personalities are different so are their blogs. However the concepts are similar.

Thank you very much, Mattias for stopping by and sharing your opinion.

Best regards
Remi

Reply

Armando Arias December 6, 2011 at 2:05 am

Hey Remi,

Having a blog is huge if you want to be in business online. What a great way to brand yourself, postion yourself as a leader and have people find you within the good ol’ natural search engines, by having a blog… Great post…

-Armando Arias

Reply

Remi Badozi December 6, 2011 at 5:15 pm

Armando

Thank you.

Remi

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Mark Spencer December 8, 2011 at 4:33 pm

I think this post is suitable for everyone interested in valuable resources, thanks for the post, keep up the good work.

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Jenni February 9, 2012 at 4:09 am

Agreed with you, setting up a blog is so easy today, especially if you’re using Wordpress, and it could help your business stand up!
Jenni recently posted..5 Tips to Make Your Website Remarkable in 2012

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Remi Badozi February 9, 2012 at 5:05 am

Jenni

I couldn’t agree more! Thanks for stopping by….

Regards
Remi

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