Branding Tips to Help Build Your Online Business

by Remi Badozi on June 6, 2011

Discover How Branding Tips Can Help Build Your Online Business

This article addresses how you can apply a number of branding tips to help you stand out amongst millions of  businesses that are online.

Contrary to whabranding_tipst a number of online business owners think, branding is not just about having a fantastic looking logo on your website. Neither is branding meant for only the big organisations like Coca Cola, Starbucks, McDonalds and Pepsi. If you have a business, you need branding because people will have an impression of you.

You see, branding is not about your marketing budget but about the impression people have about you, it’s your reputation, your image and the value you have to offer. It’s definitely not just about the promise you make to your prospects but the fact that you can deliver the promise again and gain…..and again.
If you are waiting for your business to get big before you start branding, I’m afraid to tell you that……you might never get to that big stage. If people don’t know what you are all about, chances of them patronising you will be close to nil.

Don’t wait around for sales to start pouring in; the time for branding is now! Believe me, wherever you are now in your business, your customers and prospects already have an image. But you need to ask yourself if your current brand image is the brand image you want and is it the one that works best for your success, and your company’s.

Here are four branding tips that I have learnt in my marketing journey so far. Regardless of the type of business you are involved in, this guidance will help you to create an online brand that connects with prospective customers.

Be Authentic

Never make promises you cannot keep, you must ensure you are able to deliver on your brand promise. If you claim to have quality product,
you must make sure your goods are top-notch all the time and not only when you are able to. Be consistently reliable and refrain from just playing lip service as not delivering will damage your reputation ecause no one likes to be lied to. Avoid falling into the same trap as some marketers that think they can say anything online……it can be very costly!

Know Your Target Market

Feel free to read an article I wrote about Target Market Here. It is very important that you know your ideal customer and aim to market to
your prospect. If you aim your marketing at vague customers, your branding will come out vague and you will become relevant to no one.
Knowing your target market will render your marketing and communications more relevant and on-target.

Invest In Your Brand Image

Allow me to shed some light on your Image…Brand Image is what the public sees, it is the image they have of you – their perception; which can be either good or bad. Therefore, regardless of the age of your business, if you are in online business today, you already have a brand image ecause you have a pressence online.

Now that we’ve clarified what brand image is you will agree with me that you don’t have to spend a great deal of money in creating a brand image. When I said invest in your Brand Image, I wasn’t just referring to money but mainly time. If you want your business to be unique and stand out amongst all others, you need to invest a lot of time creating your brand image. Remember it is not only your business that is online, there are countless others and you need to stand out.

You should take time to structure your promise to your prospects. Remember, your brand image should convey what makes you stand out (different) from your competitors. A lot of research would have to be carried out and this is why you should be wise and invest time to develop a quality brand that will make you unique. Since you know who your target market is, you should know where to find them; it might help you if you go to them and ask them questions to help build your brand and study your competitors.

Simplify Your Brand

Remember the saying….”First impression counts”? Well, if you want to create that good first impression, you must ascertain that your brand promise is simple, precise, eye catching and very quick to understand. It’s not about been creative with your image but CLARITY!

Ensure the image you are exposing has a meaning. There are good gifted graphic designers out there that understand how to put one or two things together to communicate your brand promise message.

I hope you have found the above branding tips helpful. Now, if you have not already done so, please take some time and work out the unique brand promise you can make to your prospect. For your businesses brand to grow exponentially over time, you must keep your brand authentic, targeted and simple.

I have shared here just a few brand tips that I have amassed so far in my marketing journey. If you want to learn more online marketing strategies here is my FREE BONUS for you….just click  ——–> 25 Marketing Methods.

Do you have branding tips of your own? Feel free to share yours in the comments below.


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{ 8 comments… read them below or add one }

Ryan Biddulph June 6, 2011 at 3:50 pm

Hi Remi,

I like the idea of simplifying your brand.

Simple is powerful. Simple makes an impact. Brands that make an impact are remembered.

Thanks for sharing!

Ryan
Ryan Biddulph recently posted..36 Reasons to Become a Sponsor with The Peoples Program

Reply

Remi Badozi June 6, 2011 at 7:59 pm

Thanks for stopping Ryan.

Yes, when it comes to branding simple is definately powerful! If prospects can’t understand a brand image with seconds they will not hang around for long.

Reply

Kira June 7, 2011 at 10:16 am

Great tips for the online business owner, when branding feels really BIG and overwhelming. Creating a business brand smartly is important.

With branding, I realized that the most important driving force out there are .. the people.
Kira recently posted..SEO Blogging Updates Best Wrap Up

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Paul Salmon June 8, 2011 at 5:15 pm

Thanks for the branding tips. Simplifying my brand is right down my alley as I like to keep things simple.

Reply

sophie July 18, 2011 at 12:09 pm

Great tips on branding in this article! We have a similar based article on branding that your readers might be interested in. It’s by Lorraine Carter and you can read it here. let us know what you think and thanks again.

http://webkit.o2online.ie/ideasroom/?p=4613

Reply

Remi Badozi July 18, 2011 at 6:04 pm

Sophie

Thanks for stopping and leaving your comment, I will surely check the content out.

All the best
Remi

Reply

ginanix September 27, 2011 at 9:05 am

Wow! Great content!! I love your posts!! |I| follow your posts every time you make some blogs I make sure to follow it! Thanks so much! By the way how could I make a branding of my own online business when online thieves hack, steal logos, and even my business name?!

Reply

Remi Badozi September 27, 2011 at 11:57 pm

Hi Gina and thanks for stopping by. Glad you enjoy my posts.
Depending on which part of the world you live in, I’m pretty sure that
if you officially register you brand…..name, logo etc. It becomes yours and
if someone decides to steal….you get the law unto them! 🙂

Best regards
Remi

Reply

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