I don’t know about you, but personally one of my business blogging objectives is to get more comments to my posts. I want my audience to be more vocal. One of the things that I have learnt in my blogging journey is that getting blog comments is not something that happens overnight. I have heard some marketers say that blog commenting is not that beneficial to your blog. Well, I will address that in another post – very soon.
As a matter of fact, when it comes to business blogging, blog commenting requires a great deal of effort and commitment on your part as a blogger in order to build a target audience that cares about you enough to speak up.
In this post, I am going to share with you 7 traits that are common to many blogs. I mean blogs that are without a vocal audience; the kind of blogs that I will never leave a comment.
So, here are the 7 reasons I have not commented on your post:
- You have a blog? – Unless I know you have a blog, I can’t possibly post a comment? May be when I discover your blog. Are you sure you are promoting your blog?
- Where is your comment box? – Your blog is so packed with so much stuff; I had trouble finding your comment box. There were just too many banners, opt in boxes and so many social networking share buttons. all I saw was a very cluttered blog with flashes all over the place. I just didn’t know where to look, so I left your blog.
- Honestly I am human but not a gymnast – You have got so many hoops, checkboxes, captchas and layers upon layers of logins on your blog just for me to prove I am human? Common! You might as well employ a virtual security guard to watch over your blog! Having gone through the first huddle, do you really think I will hang around to jump the next huddle just to prove I’m human? Don’t think so. Do you real get that much aliens hitting your blog comments?
- Is this a blog post or an eBook? – I visited your blog and then scrolled down your post to figure out how long it’ll take me to read. I had to give up because your post was long! It was at least 4 screen lengths of nothing but text! Right now, I have tons of stuff to do.
- Do you really care? – I really don’t think you care if I comment or not. There are a number of fantastic comments on your blog but you have not bothered to reply to them. People are asking you questions because they perceive you to be an expert; even spammers are holding their own meetings on your blog! It seems to me that you don’t read your blog comments. So, why should I bother sharing exceptional thoughts when you don’t even care?Your blog might as well be a battle field as your commenters are really firing at each other and I really I’m not that kind of person; I mean, I couldn’t stand the heat. I just had to leave!
- Did you want me to comment? – If I knew you wanted me to comment, I would have done so. You really should have asked me. May be saying something like “what do you think?”, “Please feel free to share your opinion.”
- “Great post!” – Yes! I know it’s a great post. I wrote it! Tell me what exactly makes my post great. I’m only human, if you boost my ego just a little bit, I think I might just find my way to your blog and return the favour. It somehow sounds to me like you haven’t even taken the time to read my post. Remember the saying “scratch my back and I will scratch you”?
- Be open and easy – If you really want to build your blog comments, you have to be open and make blog commenting easy. In fact, to truly be open, try setting up a blog with: no login; make your comment box easy to locate; no captchas – these things can be very annoying – they make individuals disclose text letters to confirm they’re human being;
- Listen and reward – When someone makes a comment, they want to be a part of a conversation. That’s one of the main reasons why it’s so important that when someone comments, you should reply as quickly as possible.
- Give commenters credit – It could be a modest thing, like posting their website address, or perhaps a significant thing, like picking out an exceptional comment and featuring it inside a follow-up post.
- Reward your commenters by giving some love – use comment luv plug-in
- Be prepared to act – When someone leaves blog comments using foul language or generally saying things that are not acceptable, be prepared to act. It’s your blog, therefore feel free to hit the delete button and email them about your objections.
Now, it’s your turn, what stops you from leaving a comment when you visit a blog? Is blog commenting really as important as people make out? Go on and share your thoughts on this.