Attraction Marketing is a term used most of the time very loosely by internet marketers. I say loosely used because majority do not really grasp the basic concept of attraction marketing. It is in essence a term that refers to the ability of a business owner to attract leads and prospects, regardless of the type of business – whether network marketing or affiliate marketing.
I like the way Wikipedia defines the term “Attraction Marketing“; it says “…it is the use of marketing techniques specially designed to teach the customer what you are doing and how a service or product will benefit them before they purchase it.”
You see, when we talk about attraction marketing in this industry, many don’t talk about what exactly you have to do to make the concept work for you. In this post I am going to disclose to you the power behind attraction marketing. Believe me, once you can grasp this concept and you take action, I guarantee you will see results as it will enable you to work smarter, not harder.
Imagine attraction marketing as a big magnet, all you do is post it on the internet (marketplace) and it has the potential to pull in prospective customers who are actually interested in buying your product or service.
In a nutshell, the primary key to attraction marketing is TEACHING. Yes, if you can teach you will be able to sell large quantities of your products or service in whatever industry you are involved in. If you can demonstrate that you are knowledgeable about a subject, the masses will come to you. It is as SIMPLE as that…Teaching sells so EMBRACE it!
If you want to stand out in the market place and attract your prospect towards you and nobody else you must be able to TEACH. The bottom line is this, if you fail to teach and educate your audience, you will become invisible in the marketplace and so you become invisible to your prospects…rather than standing out you blend in with the crowd.
If your prospects are unable to distinguish you from everyone else, then you are doomed to obscurity. This is one of the reasons why most business owners find themselves struggle so much to attract people to their business.
Check yourself and in the event that you are inside a never-ending treadmill machine of needing to battle tooth and nail for each and every sign up you can get, or maybe you are usually concered about exactly where you will come across your next potential prospect, then you need to TEACH. Like I mentioned earlier, when you teach and educate your prospects they will come to you and no one else.
Think about it, the internet is now the first place that people go to whenever they are looking for information – solution to their problems. It has become the primary method for doing research and making purchasing decisions. If you teach online (Produce Content) on line, your prospects will find solutions to their problems through your content and by all means would want to know more and more…
You see, all those who are nevertheless busy knocking on people’s doors and generally moaning as they go about doing the good old traditional way of marketing and advertising; one-to-one recruiting and day-to-day cold calling…they are sacrificing their customers and prospective customers to individuals who are setting themselves as priceless and important resources online.
Regardless of the type of business you are in, your mission should be become a producer and distributor of information. This is the purpose of every internet marketing, traffic generation or advertising method; it is to distribute your information.
I can hear you say “…how can I write articles and come across as a leader if I’m fairly new to the business?” Well, without a doubt, the only real distinction between the most notable income earners in almost any industry and most people are how they offer and deliver their information.
All you require to become an “expert” with regards to lead-generation is basically that you know a little more about the subject in comparison to the customer. Got it? The little that you know about your industry, products and/or services or the kind of problems face by people in your niche market is just enough for you to start producing.
The truth is that the little that you know about is a lot more than someone out there knows. And guess what? That person is looking for that information that you are keeping in your head!
Seriously, there is nothing more.
As a result of the incredible leverage that the internet offers, you can get started today, right now regardless of your past experience or level of success. Just one single piece of content has the potential to fuel your business with fresh customers and distributors for months and even years once you know how to position your content.
Now, I am very much aware that not everyone enjoys writing, if that is you, how about doing video content? You can also make use of Private Label Right (PLR) Content…where all you do is change some few sentences to make it sound more like you. If you are involved in any MLM opportunity, go to MLMPLRStore.com and try it yourself.
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In my next post, I will be sharing one other powerful tactic that you need to implement in order to make attraction marketing concept really work for you. Be sure to check back and read the continuation of this post. Click Here for your FREE Attraction Training