6 Reasons Why You Should Use Social Media Marketing to Grow Your Business?

by Remi Badozi on April 18, 2011

Using Social Media Marketing to Grow Your Business?

Social media marketing is a type of marketing that involves the use of social networking and social medium such as facebook, twitter and Social Networking Siteyoutube. When you look around you today, I’m quite sure you will agree with me that Social media and social networking are here to stay. As a matter of fact, they have become part of our daily lives and any online marketer that is not tapping into it is just as leaving money on the table as more and more making all necessary adjustments.

I’ve heard of people lamenting that many social media visitors to their websites leave very quickly compare to those that come via search engine. Well, believe me; if you have a compelling content coupled with a gripping title and knowing some few facts, then you will see that there are notwithstanding some very substantial grounds why you should use social media marketing to grow your business.

  • Hardly Any Cost

Getting started on social media and blogging are among the most cost-effective methods of reaching your audience as they are free. The only thing it will cost you is your time, however the quality of traffic that you can get in return compensate for it. Therefore, if you are on tight budget, social media marketing is definitely for you. There are a number of so called gurus out there selling

courses, while some are actually valueable, you need to be aware that some are just not worth the money.

  • Does Not Require Much Time Start

Contrary to what some people might have you believe, setting up a social media account is very quick and self explanatory. You can create a Facebook page today and or r set up a blog in a couple of hours. It will not take you all day on Digg or StumbleUpon to get some good results.

With good planning and the right approach you can get fantastic results with just few hours per week on social media sites. I know of someone that spends a long time on a daily basis just to be a top Digg user, however note that you do not have to be a top Digg user to attract social media traffic.  Avoid spending so much time on social networking sites in the name of traffic when you could be tending to other aspects of your business.

  • Quick Results – Instant Interactivity

Building a website that is ranked high by search engine and with steady high traffic will take an extensive amount of time and effort especially if it’s a well sought after niche. However, with social media you can develop content and be seen by thousands of visitors within 24hours giving you nearly instant market feedback – good or bad. Due to the instant interaction, social media is an ideal option for getting a new website or blog noticed within hours.

  • Building BackLinks

It is a well known and proven fact that building backlinks to your sites can help your search engine ranking to rise quickly. Social media does not just send huge targeted traffic to your website but your links on social media sites also create backlinks to your website which can get your new posts to rank very well with search engines almost immediately.

I have personally witness a number of visitors from Google searches to a brand new post on my website as a result of large numbers links from social media.  This proves that, although it can take a while to build search engine rankings as a whole, it is possible for blog posts to rank well instantaneously.

  • Personal Branding

Every business has a branding – trading name, regardless of the size of the business it is very essential that business owners create distinctive and durable perceptions in the minds of their consumers – making it easy to establish authority.

As a result of exposure that one gets through social media, it is very easy for business owners to create their branding online. Social media marketing is a free option for persistently creating a unique business identity. As you network with individuals on social networking sites, you create some kind of impression on their mind – hopefully good impression and thereby establishing authority whereby peopele will beging to search for you from social networking sites to your blog.

  • Valuable Sources of Traffic

Social media websites are beneficial resources of site visitors aimed at your website nonetheless they are terrible at targeted traffic, unless of course you are receiving website visitors from a specific niche market social websites.  Moreover, all the links to your website from social networking websites will improve your search engine ranking positions that could consequently generate click-through targeted visitors to your website.

Likewise, for those who have a website which is without a doubt receiving a regular flow of site visitors, you could potentially influence those website visitors to attract a lot more site visitors from social media by having social media buttons on your own website after which you request your visitors to share your contents.

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